The View from Where I Sit

Tag: positive representation

  • Disability Crowdfunding Campaigns within the UK

    By: Daniella Jade Lowe

    I am writing this report about crowdfunding campaigning in the UK, as part of my research for the Purple Vote Campaign, in conjunction with the Legacy International Group.

    Before carrying out my research for this report, I was of the assumption that crowdfunding campaigns were only politically driven. However, to my surprise I am wrong.

    What is crowdfunding?
    Crowdfunding is a different way to raise money for good ideas. People are increasingly bypassing more traditional funding routes such as bank loans or grants and turning instead to the people around them and in their community to support their venture. It’s been around for centuries but the internet makes it possible to reach much bigger audiences than before.

    There are various types of crowdfunding campaigns such as:

    • donation-based crowdfunding
    • Reward-based crowdfunding
    • Debt crowdfunding
    • Equity crowdfunding

    DISABILITY CROWDFUNDING CAMPAIGNS IN THE UK

    Crowdfunding Campaigns are quite popular in the UK.

    SUCCESSFUL CAMPAIGNS

    According to my research, there have been some successful disability related crowdfunding campaigns within the UK.

    For example, Access Enable 1st Start Up is one disability related crowdfunding campaign, that was created to break down the social barriers disabled people face in everyday life by educating businesses about Disability, Access, and Inclusion. On 27th February 2018 they successfully raised £125 with 6 supporters in 56 days.

    Another campaign is Brainhead which was launched in 2013. BrainHead is an app developed by the Autism Diagnostic Research Centre which was successful because it ultimately led to £10,000 being raised through Crowdcube, (a crowdfunding platform) in addition to the project’s £150K grant.

    Disabled People Against Cuts in London also held a ‘Rights not Charity’ crowdfunding campaign. On 25th November 2019 they successfully raised £1,929 with 53 supporters in 28 days.

    Ability Today had a ‘Turning Disability into Ability’ campaign which was successful because they raised £6,700 on November 13th, 2019 with 160 supporters in 69 days.

    Alan Barnes Fund was successful, because they topped £300K in four days. The original target of the Alan Barnes Fund was £500. The Alan Barnes Fund was a personal appeal for health and medical reasons.

    https://fundraising.co.uk/2015/02/02/crowdfunding-campaign-alan-barnes-tops-300k-four-days/

    UNSUCCESSFUL CAMPAIGNS

    On the other hand, there have also been unsuccessful disability related crowdfunding campaigns within the UK.

    For example, Support disabled people in society. Their goal is to make websites accessible for everyone. Their vision is to support disabled people in society. Unfortunately, this project was not successful. https://www.crowdfunder.co.uk/make-websites-accessible-for-everyone

    AME Communicate offers three app-based products for people who are visually impaired, hearing-impaired, and non-native English speakers. They comprise AME Sight (an all-in-one screen magnifier, reader, and character recognition app), AME Translate (which enables users to communicate in other languages via pre-loaded phrases and words) and AME BSL (a British Sign Language interpreter and translator). This campaign was unsuccessful.

    Why?

    “Crowdfunding didn’t allow us to fully represent our goals and show the products off to their best advantage,”

    Teleford admits.

    Grippoz, an innovative wheelchair push-rim cover, crowdfunding made the prospect of developing and mass-producing the product feasible, but it failed, unfortunately, because the Grippoz Kickstarter campaign was only able to raise £5195 of the team’s £22,500 goal.

    The Peers Connection Group was an unsuccessful disability crowdfunding campaign.

    Disability Snowsport UK was also an unsuccessful disability crowdfunding campaign.

    Additional reasons why crowdfunding campaigns are unsuccessful

    Another reason why crowdfunding campaigns fail is due to the lack of momentum within the first 48 hours of launching. It is crucial that you reach a third of your target within 48 hours of launching. If you do not achieve that, studies have shown that campaigns are not likely to succeed.

    https://www.fundingcentral.org.uk/Page.aspx?SP=6549

    https://www.startups.com/library/expert-advice/crowdfunding-pros-cons

    People with disabilities should not need to crowdfund in order to afford basic independence.

    However, I suppose crowdfunding campaigns are a good alternative to charity in the face of austerity. Crowdfunding campaigns for a disability focussed political campaign sounds very effective.

    For example, Cambridge Green Party raised £300 from 10 supporters. Unfortunately, campaigning also requires money for leaflets, letters, posters, ads and more. https://www.justgiving.com/crowdfunding/VirgilGreen

    Additionally, Wales People’s Assembly against austerity, is another crowdfunding campaign that was successful. This was an anti-austerity campaign involved in organising events to protest, protect and fight austerity which negatively affects the most vulnerable. On 25th June 2015 they successfully raised £10 with 1 supporter in 28 days.

    Based on my findings, there is seemingly more successful disability focussed crowdfunding campaigns in the UK than there were unsuccessful disability focussed crowdfunding campaigns.

    As a result, I conclude that crowdfunding campaigns are the best and most effective way to make money, especially for a disability focussed political campaign. It will also be the most modern and effective way to build momentum and raise awareness for disability advocacy and political causes.

    http://www.legacyig.org/purple-vote/
  • DANNY TURNS DOWN THE….

    DANNY TURNS DOWN THE….

    By: Daniella Jade Lowe

    Danny was a young Para-Superhero. Nobody had seen or even heard of a neurodiverse superhero. He had an adaptive costume for all occasions. His wheelchair was faster than the speed of lightning.

    Being born as a Para-Superhero, made Danny quite the ‘oddball.’ He was birthmarked to defy genetic dispositions. He demanded respect wherever he went.

    As a Para-Superhero he always wanted to prove people wrong which made him ambitious.

    ‘A superhero is supposed to save the day,’ he thought.

    ‘How can I save the day as a Para-Superhero?’ Danny thought to himself.

    Unfortunately he inherited the nickname, ‘supercrip.’

    As Danny got older he could not tolerate the stigma that came with being a Para-Superhero. Too many titles from society caused him to lose who he was. As a result, he suffered an ‘identity crisis.’

    Danny already dealt with physical limitations. He didn’t want people’s labels too. It brought intersectionality to his personality.

    The mainstream world saw Danny as ‘privileged’ but ‘abnormal’ when all he wanted was ‘acceptance’ which often led to discrimination.

    ‘What is normal?’ Danny would think to himself.

    ‘Normal is the setting on a dryer!’ he concluded.

    This one stereotype has repeated itself so much that it resounds like a broken record to Danny.

    His mother reminded him, ‘It’s not about what they call you, it’s what you answer to!’

    Stereotypes were his handicap. Danny had two options, either take life lying down or be motivated to live up to his own goals and expectations. So he started a war on stereotypes with archetypes.

    This war included fighting against exploitation of disabilities, deformities, misconceptions, and negative portrayal of disabilities. ‘Disability is not a taboo!’ he said. Inclusion is not a delusion.
    • Heroes don’t need to overcome their disabilities.
    • Wheelchairs aren’t exclusively for older people.
    • We are not “inspiration porn”.
    • Who said you need to walk in order to be a hero?
    ‘Let’s have a ‘big conversation’ on stereotypes,’ Danny exclaimed!
    ‘Stereotypes exist, definitely, but that’s why we should listen to the individual voices of disabled people over non-disabled charity voices’ Danny said!
    Danny says, ‘Let me tell you how to deal with the terrible power of stereotypes.’ ‘Disable the label!’ Assumptions are lazy. Statistics should not affect status.
    • Change the stereotypes. Challenge the ‘status quo.’ Upset the fruit basket. Walk a mile in someone else’s shoes.
    • Buffer the stereotype threat through shifting self perception to positive self affirmation.
    • Reframe the stereotype threatening task as a challenge. See a stereotype as a chance to prove people wrong instead of getting offended over it.
    • Reinterpret the anxiety that comes with stereotype threats. In other words, ‘don’t take it personal’ and make bold steps to overcome them.
    And that’s how Danny turned down the stereotypes!